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Principles of copy righting

The principles of copyrighting (more precisely, copyright law ) refer to the foundational ideas that govern how original works of authorship are protected legally. These principles are meant to balance the rights of creators with the public’s interest in accessing and using creative works. Here are the key principles of copyright : 1. Originality The work must be original — created independently by the author and not copied. It should involve a minimal degree of creativity (not necessarily novelty or uniqueness). 2. Fixation in a Tangible Medium The work must be fixed in a tangible form — written, recorded, filmed, typed, etc. Ideas alone are not protected ; only their expressed form is protected. 3. Authorship and Ownership The person who creates the work is the copyright owner , unless it's a "work for hire". Rights can be transferred or licensed to others. 4. Exclusive Rights Under copyright, creators have the exclusive rights ...

Evolution of Digital Marketing

  1. Pre-Digital Era (Before 1990s) Marketing focused on print , TV , radio , and direct mail . Advertising was one-way communication , with limited consumer interaction. 2. The Emergence of the Internet (1990s) 1991 : The World Wide Web goes public. 1994 : First clickable banner ad (AT&T). Companies began launching websites as online brochures. Email marketing took off (initially spammy but grew more sophisticated). Key tools: Websites, email, rudimentary SEO. 3. Search Engine Boom (Late 1990s–Early 2000s) Google (1998) revolutionized search. SEO (Search Engine Optimization) and SEM (Search Engine Marketing) emerged as vital tools. Marketers began using keywords and paid search ads (like Google AdWords, 2000). 4. Social Media Revolution (2000s) Platforms like LinkedIn (2003) , Facebook (2004) , YouTube (2005) , Twitter (2006) reshaped how brands engaged users. Digital marketing became interactive —users could now engage, sh...