“The Role of Digital Marketing in Shaping Consumer Behavior in E-Commerce Platforms”: How Digital Marketing Shapes Consumer Behavior in E-Commerce In the era of digital transformation, the way we shop has drastically changed. With just a few taps on a screen, consumers can discover, compare, and purchase products from around the world. But what’s driving these decisions behind the scenes? The answer lies in the power of digital marketing. The Core of the Research A recent study by Hind Mohammed Masfer and Majed Abdulraouf Helmi (2025) explores how digital marketing strategies influence consumer behavior and purchasing decisions—specifically within Saudi e-commerce platforms. Using a quantitative survey method, the researchers analyzed responses from 285 participants and uncovered the key factors that significantly affect how consumers engage with and buy from online platforms. Key Digital Marketing Drivers Here are the four major factors found to shape consumer...